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Your entry point to our theme world

DEFACTO Media Hub

Here you will find well-founded content in the form of blogs, white papers and webinars - compact, up-to-date and practical. Use our knowledge for your decisions.
Your entry point to our theme world

DEFACTO Media Hub

Here you will find well-founded content in the form of blogs, white papers and webinars - compact, up-to-date and practical. Use our knowledge for your decisions.

Loyalty Insights 2025: What the market expects from you tomorrow

Read the whitepaper now and find out how the loyalty market in the DACH region will develop by 2025 - with exclusive forecasts, data and recommendations for action.
Free download
DEFACTO Blog

The latest insights & expertise at first hand

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Smiling customer advisor with headset in the modern service team - a symbol of empathetic, solution-orientated customer support in the digital age.
Smiling customer advisor with headset in the modern service team - a symbol of empathetic, solution-orientated customer support in the digital age.
CustomerService

Customer service vs. customer support

Customer service or customer support - what's the difference? Many companies equate the two, but in reality they fulfil different tasks along the customer journey. In this article, we show why this distinction is crucial for strong customer loyalty, which tools are necessary for this and which trends will set the tone in 2025.
Link to Blog: Kundenservice vs. Kundensupport: Der Unterschied, den viele unterschätzen
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NEW
Visualization of a digital loyalty program with smartphone coupons, QR codes, and icons for points and rewards.
LMS
What is a loyalty program? Definition, how it works, and examples (2025)
Link to Blog: Was ist ein Loyalty-Programm? Definition, Funktionsweise und Beispiele (2025)
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Blogartikel: Automation & AI: Automation & AI Trends: Was bringen (Gen)AI, AI Agents & Co?
Automation
Automation & AI trends: What are the benefits of (Gen)AI, AI agents & co?
Link to Blog Artikel: Automation & AI Trends: Was bringen (Gen)AI, AI Agents & Co?
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Preview image for the Marketing Automation 2025 blog – benefits, examples & tools.
MA
What is marketing automation? A comprehensive guide (2025)
Link to Blog: Was ist Marketing Automation? Ein umfassender Guide (2025)
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Our whitepapers

Illustration of a person with a smartphone and shopping bags, surrounded by icons for customer loyalty, reviews, discounts and marketing analyses
LMS
Potential and players in the DACH region 2025
Loyalty market on the rise Forecasts
Link to Loyalty-Markt im Aufschwung Prognosen | Potenziale und Player im DACH-Raum 2025
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Blog (hochkant):Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien (hochkant)
CDP
How customer data platforms & marketing automation maximise marketing efficiency
From data silos to dynamic customer journeys
Link to Ganzheitliches Kundenmanagement dank Automation und Digitalisierung - CDP und MA
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CustomerService
Go for CX or go home!
Link to Go for CX or go home!
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Blogartikel: Automation & AI: AI im Customer Service – Effizienzen schon jetzt heben
AutomationAI
Increase efficiency and improve the customer experience with intelligent automation and artificial intelligence (AI).
Automation & AI: increase efficiency and improve customer experience
Link to Automation & AI: Effizienz steigern und Kundenerlebnisse verbessern
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PA
The path to cost-effective and efficient business processes
Process Automation
Link to Process Automation - Der Weg zu kostengünstigen und effizienten Business-Prozessen
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MA
How prospects become customers
Marketing Automation
Link to Marketing Automation - Wie aus Interessenten Kunden werden
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Hybrid und flexibel - IT-Trendthemen 2023
CRM
Hybrid and flexible - IT trends 2023
Link to Hybrid und flexibel – IT-Trendthemen 2023
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