Loyalty programmes are no longer a nice-to-have, but a strategic must. The whitepaper ‘Loyalty market on the upswing’, produced in collaboration with Statista, provides sound insights into where the market in the DACH region is heading by 2025 - and what companies need to do now to make customer loyalty effective and economically relevant. As a business consultancy and IT solution integrator, DEFACTO supports companies in implementing these technologies and making the entire organisation both more customer-oriented and smarter. DEFACTO helps companies to better understand and serve their customers while optimising, automating and streamlining their internal processes. As a result, companies achieve a balance between outstanding customer experience and internal process optimisation, which leads to sustainable success in the long term.