DEFACTO IS NOW PART OF VERTICALADS GROUP
From successful customer acquisition to modern customer loyalty, everything from a single source.
Loyalty Insights 2025: What shaped the market and what matters in 2026
Read the white paper to find out which developments have shaped the loyalty market in the DACH region up to 2025 and what opportunities and strategies this will bring for the coming years.
Free downloadRead the white paper to find out which developments have shaped the loyalty market in the DACH region up to 2025 and what opportunities and strategies this will bring for the coming years.
Better business starts with enablement
Simply outsourcing customer-related processes is no longer enough. Today, companies need flexibility, in-house expertise and smart solutions to actively shape their customer relationships. We can help - with strategy, technology and processes that make an impact.
Business Consulting & Solution Integration – professional and technical excellence customised from a single source
We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
Business Consulting & Solution Integration – professional and technical excellence customised from a single source
We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
What sets us apart: Experience meets innovation
Decades of broad experience in customer management
We have many years of experience in holistic support and optimisation of customer-related processes.
Use of state-of-the-art technology & AI
We rely on state-of-the-art technologies and AI to automate processes and improve customer experiences.
Holistic view from strategy to implementation
End-to-end approaches that seamlessly combine strategy and implementation.
Focus on enablement with impact and not just execution
We not only accompany the implementation – we enable organisations to act effectively themselves.
What sets us apart: Experience meets innovation
Decades of broad experience in customer management
We have many years of experience in holistic support and optimisation of customer-related processes.
Use of state-of-the-art technology & AI
We rely on state-of-the-art technologies and AI to automate processes and improve customer experiences.
Holistic view from strategy to implementation
End-to-end approaches that seamlessly combine strategy and implementation.
Focus on enablement with impact and not just execution
We not only accompany the implementation – we enable organisations to act effectively themselves.
Your partner for effective customer centricity
We are DEFACTO: a team of strategists, tech experts and operational enablers. Our drive: enabling companies to use customer centricity as a real business factor – data-based, efficient and human. For measurable impact along the entire value chain.
Your partner for effective customer centricity
We are DEFACTO: a team of strategists, tech experts and operational enablers. Our drive: enabling companies to use customer centricity as a real business factor – data-based, efficient and human. For measurable impact along the entire value chain.
Our references speak for themselves. You can find a selection here.
Trends, insights & exclusive updates – subscribe now!
Practical insights into customer focus, automation & technology – for sustainable business success.
Subscribe nowPractical insights into customer focus, automation & technology – for sustainable business success.
Latest news & trends
CDP
Customer Data Platforms (CDPs): The key to data-driven business growth and personalised marketing strategies
Link to Blog Artikel: Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien
Read more
AI
Put GenAI to Work: Increase Efficiency, Agility, and Quality Across Your Business
Unlock Enterprise Productivity with GenAI Across All Workflows
AI
Now Assist from ServiceNow: The GenAI platform for better customer service and more efficient app development
GenAI for smarter customer service: Get started now with Now Assist
