
DEFACTO BECOMES PART OF VERTICALADS GROUP
From successful customer acquisition to modern customer loyalty, everything from a single source.
Better business starts with enablement
Simply outsourcing customer-related processes is no longer enough. Today, companies need flexibility, in-house expertise and smart solutions to actively shape their customer relationships. We can help - with strategy, technology and processes that make an impact.
Loyalty Insights 2025: What the market expects from you tomorrow
Read the whitepaper now and find out how the loyalty market in the DACH region will develop by 2025 - with exclusive forecasts, data and recommendations for action.
Free downloadRead the whitepaper now and find out how the loyalty market in the DACH region will develop by 2025 - with exclusive forecasts, data and recommendations for action.
Business Consulting & Solution Integration – professional and technical excellence customised from a single source
We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.



Business Consulting & Solution Integration – professional and technical excellence customised from a single source
We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
What sets us apart: Experience meets innovation
Decades of broad experience in customer management
We have many years of experience in holistic support and optimisation of customer-related processes.
Use of state-of-the-art technology & AI
We rely on state-of-the-art technologies and AI to automate processes and improve customer experiences.
Holistic view from strategy to implementation
End-to-end approaches that seamlessly combine strategy and implementation.
Focus on enablement with impact and not just execution
We not only accompany the implementation – we enable organisations to act effectively themselves.

What sets us apart: Experience meets innovation

Decades of broad experience in customer management
We have many years of experience in holistic support and optimisation of customer-related processes.
Use of state-of-the-art technology & AI
We rely on state-of-the-art technologies and AI to automate processes and improve customer experiences.
Holistic view from strategy to implementation
End-to-end approaches that seamlessly combine strategy and implementation.
Focus on enablement with impact and not just execution
We not only accompany the implementation – we enable organisations to act effectively themselves.
Your partner for effective customer centricity
We are DEFACTO: a team of strategists, tech experts and operational enablers. Our drive: enabling companies to use customer centricity as a real business factor – data-based, efficient and human. For measurable impact along the entire value chain.


Your partner for effective customer centricity
We are DEFACTO: a team of strategists, tech experts and operational enablers. Our drive: enabling companies to use customer centricity as a real business factor – data-based, efficient and human. For measurable impact along the entire value chain.
Our references speak for themselves. You can find a selection here.
Trends, insights & exclusive updates – subscribe now!
Practical insights into customer focus, automation & technology – for sustainable business success.
Subscribe nowPractical insights into customer focus, automation & technology – for sustainable business success.
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Customer Data Platforms (CDPs): The key to data-driven business growth and personalised marketing strategies
Link to Blog Artikel: Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien
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The path to cost-effective and efficient business processes
Process Automation





