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Win

loyal customers for the future

With our loyalty solutions, you create emotional loyalty, strengthen your brand and sustainably increase sales and customer lifetime value.
Win

loyal customers for the future

With our loyalty solutions, you create emotional loyalty, strengthen your brand and sustainably increase sales and customer lifetime value.
CREATING BETTER BUSINESS

We offer the right support at every point of your journey.

Assessment

Our experts review your current loyalty programs to identify untapped potential and drive future growth

Consultancy

We offer strategic consulting for the development and optimization of your loyalty programs, tailored to your goals and target group.

Setup

We support you in the implementation of loyalty systems that promote customer loyalty and strengthen your brand loyalty.

Operation

We ensure the smooth operation and continuous optimization of your loyalty program to ensure long-term success.
Blogartikel: Die Kraft der Process Automation: Effizienzsteigerung für Unternehmen

We offer the right support at every point of your journey.

Blogartikel: Die Kraft der Process Automation: Effizienzsteigerung für Unternehmen
Blogartikel: Die Kraft der Process Automation: Effizienzsteigerung für Unternehmen

Assessment

Our experts review your current loyalty programs to identify untapped potential and drive future growth

Consultancy

We offer strategic consulting for the development and optimization of your loyalty programs, tailored to your goals and target group.

Setup

We support you in the implementation of loyalty systems that promote customer loyalty and strengthen your brand loyalty.

Operation

We ensure the smooth operation and continuous optimization of your loyalty program to ensure long-term success.

Business Consulting & Solution Integration – professional and technical excellence customized from a single source

We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
Contact now
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Business Consulting & Solution Integration – professional and technical excellence customized from a single source

We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
Contact now

Turn your customers into fans with the DEFACTO Loyalty Engine

The DEFACTO Loyalty Engine is based on the experience of more than 150 loyalty programmes and their wide range of functions. We have integrated these into our software as standards.
Learn more
Portfolio

Loyalty Assessment

360-degree analysis of existing or planned programs to uncover optimization potential and recommendations for action.

Strategic consulting

Development of customer-centric loyalty strategies based on data-driven insights and measurable success factors.

Fit-gap analysis

Evaluation of existing systems to identify weaknesses and define specific optimization measures.

Loyalty campaigns & communication

Conception of targeted campaigns and systematic communication strategies that inspire customers.

Technical implementation

Smooth integration of modern loyalty solutions into your existing infrastructure - in partnership with leading technology providers such as Antavo.

Reward mechanisms & customer journey

Develop scalable incentive mechanics and seamless customer journeys for maximum retention and satisfaction.

Continuous operation & optimization

Long-term support, ongoing campaign optimization and data-based adaptation to market and customer needs.

Training and dashboards

We develop and equip your team with focused training and clear reporting tools to help you get the most out of your program.

Loyalty Assessment

360-degree analysis of existing or planned programs to uncover optimization potential and recommendations for action.

Strategic consulting

Development of customer-centric loyalty strategies based on data-driven insights and measurable success factors.

Fit-gap analysis

Evaluation of existing systems to identify weaknesses and define specific optimization measures.

Loyalty campaigns & communication

Conception of targeted campaigns and systematic communication strategies that inspire customers.

Technical implementation

Smooth integration of modern loyalty solutions into your existing infrastructure - in partnership with leading technology providers such as Antavo.

Reward mechanisms & customer journey

Develop scalable incentive mechanics and seamless customer journeys for maximum retention and satisfaction.

Continuous operation & optimization

Long-term support, ongoing campaign optimization and data-based adaptation to market and customer needs.

Training and dashboards

We develop and equip your team with focused training and clear reporting tools to help you get the most out of your program.

Why our clients trust us

Over 30 years of experience

Our expertise for over three decades makes us your reliable partner for sustainable customer loyalty. We combine proven strategies with innovative approaches.

End-to-end operationalization

From strategy to implementation, we offer everything from a single source - tailor-made loyalty programs that inspire and have a long-term effect.

20% additional sales with existing customers

Through our loyalty programs, our customers increase their sales with existing customers by an average of 20% - a measurable advantage for sustainable growth.

Over 30 years of experience

Our expertise for over three decades makes us your reliable partner for sustainable customer loyalty. We combine proven strategies with innovative approaches.

End-to-end operationalization

From strategy to implementation, we offer everything from a single source - tailor-made loyalty programs that inspire and have a long-term effect.

20% additional sales with existing customers

Through our loyalty programs, our customers increase their sales with existing customers by an average of 20% - a measurable advantage for sustainable growth.
Berit Eigl
Berit Eigl
Berit Eigl
Director Business Consulting
+49 9131 9712 2134

Learn all about Loyalty Management and increase customer loyalty

Blogartikel: Loyalty Trends 2025 – Die Zukunft der Kundenbindung und wie Sie davon profitieren
LMS
Loyalty Trends 2025 - The future of customer loyalty and how you can benefit from it
Link to Blog Artikel: Loyalty Trends 2025 – Die Zukunft der Kundenbindung und wie Sie davon profitieren
Read more
Blogartikel: Der Einfluss von Automatisierung und KI auf Loyalty-Programme: Effizienzsteigerung und Personalisierung durch Technologie
LMS
The impact of automation and AI on loyalty programs: Increasing efficiency and personalization through technology
Link to Blog Artikel: Der Einfluss von Automatisierung und KI auf Loyalty-Programme: Effizienzsteigerung und Personalisierung durch Technologie
Read more
Blogartikel: First- und Second-Party Data: Die Basis für nachhaltige Kundenbindung im Loyalty Management
LMS
First and second-party data: the basis for sustainable customer loyalty in loyalty management
Link to Blog Artikel: First- und Second-Party Data: Die Basis für nachhaltige Kundenbindung im Loyalty Management
Read more

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