header logo
header logo
  • About us
  • Career
  • Contact
DEFACTO Loyalty Engine

Loyalise and inspire your customers

The DEFACTO Loyalty Engine is based on the experience of more than 150 loyalty programmes and their wide range of functions. We have integrated these into our software as standards.
Get a demo
DEFACTO Loyalty Engine

Loyalise and inspire your customers

The DEFACTO Loyalty Engine is based on the experience of more than 150 loyalty programmes and their wide range of functions. We have integrated these into our software as standards.
Get a demo

Loyalty Management: Advantages

More revenue

Increase your sales through targeted customer activation and interaction
You can activate your customers not only through the targeted sending of vouchers and coupons. Behaviour-based bonus rules also encourage interaction.

You decide!

Determine the rules of your customer loyalty programme yourself in future
You can administer all the key functions, rules and actions for your loyalty programme - without any IT knowledge. With simple user interfaces, wizards and specially developed user interfaces.

Simple

If you are IT - make your users independent and open up completely new possibilities
The simple user interface enables marketing staff to create bonus rules and vouchers themselves.

Fast

Simple integration in days instead of weeks or months.
Simple, variable interfaces allow you to connect the Loyalty Engine to Um systems in the shortest possible time.

CREATING BETTER BUSINESS

The Software

The DEFACTO Loyalty Engine is based on decades of CRM & Loyalty experience in the direct-to-consumer sector. Our solution is an end-to-end loyalty application with an integrated rules and rewards engine that integrates with any type of CRM platform.
It enables you to create innovative and engaging loyalty programmes to increase customer lifetime value and accelerate time to market. Its scalability means that transactions and interactions can be rewarded in real time at any level.
See for yourself how the DEFACTO Loyalty Engine can help you improve the customer experience for your customers and take your loyalty management to the next level.
Learn more
Visualisation of the DEFACTO Loyalty Engine: Central 360° customer view combined with modular cloud architecture consisting of marketer front end, rule engine, rewards engine, business processes and analytics database. Optimised for omnichannel campaigns & CRM integration.
Visualisation of the DEFACTO Loyalty Engine: Central 360° customer view combined with modular cloud architecture consisting of marketer front end, rule engine, rewards engine, business processes and analytics database. Optimised for omnichannel campaigns & CRM integration.

The Software

The DEFACTO Loyalty Engine is based on decades of CRM & Loyalty experience in the direct-to-consumer sector. Our solution is an end-to-end loyalty application with an integrated rules and rewards engine that integrates with any type of CRM platform.
It enables you to create innovative and engaging loyalty programmes to increase customer lifetime value and accelerate time to market. Its scalability means that transactions and interactions can be rewarded in real time at any level.
See for yourself how the DEFACTO Loyalty Engine can help you improve the customer experience for your customers and take your loyalty management to the next level.
Learn more

Loyalty Engine: Software Portfolio

Our loyalty management solutions and add-ons offer outstanding customer loyalty expertise combined with out-of-the-box software functions. Our Loyalty Solutions extend the functionality of your CRM platform to deliver an integrated loyalty management experience that is second to none. The features included have been specifically designed to help brands successfully implement their loyalty programmes: In line with brand identity, customer expectations and needs and the competitive environment.

Enterprise Solution

Our loyalty management software (app) for enterprise customers, which you can easily integrate into your CRM system. Including core features:
LOYALTY FEATURES
Bonus Rule Management
Rewards Management
Status Level Management
360 Customer View
Customer Service Functions
Campaign Management
ADD-ONS
Stamp cards
Multi-currency capability
Wallet integration
...and many more loyalty business cases.

Learn more

SMB Solution

Our loyalty management solution that comes with a Salesforce CRM licence - including all loyalty features for the perfect customer experience
CRM SYSTEM +
LOYALTY FEATURES
Bonus Rule Management
Rewards Management
Status Level Management
360 Customer View
Customer Service Functions
Campaign Management
ADD-ONS
Stamp cards
Multi-currency capability
Wallet integration
...and many more loyalty business cases.

Learn more

Analytics Solution

Our Loyalty Analytics Add on, which enables you to access all the loyalty data you collect via our Loyalty Solutions in real time. This allows you to share relevant loyalty information in real time with surrounding systems such as email marketing tools - for personalised content distribution - or to track your loyalty activities in your BI tool.
If you do not have a BI tool or data science resources, we will be happy to help you generate insights about your customers and make your loyalty programme even more attractive for your customers.

Learn more
Infographic on how the DEFACTO Loyalty Engine works: Transactions and events are processed via a cloud-based architecture with rule engine, rewards engine, business processes and analysis modules. The result is a 360° customer view with seamless omnichannel playout.
Infographic on how the DEFACTO Loyalty Engine works: Transactions and events are processed via a cloud-based architecture with rule engine, rewards engine, business processes and analysis modules. The result is a 360° customer view with seamless omnichannel playout.

Our modules for integrated loyalty management

Loyalty Programs

Simple and flexible creation and configuration of customer loyalty programmes that will delight your customers. Our Loyalty Management Solution offers you out-of-the-box functionalities to set up exactly the loyalty programme that meets your individual requirements. For example, status/level-based programmes in which customers receive points for every transaction and interaction. Earn & Burn, where customers receive points for every transaction and interaction and can use them as a direct discount, or voucher-based, where customers can convert their points into bonus cheques or offers. There are no limits to the possibilities.

CRM & 360 customer view

Everything at a glance. With our integrated 360 Customer View, you can not only access the customer master data from your CRM, but also have a complete overview of your customers' loyalty activities - whether transactions, open vouchers, points status and much more. You can also give your customer service agents the opportunity to respond directly to enquiries and improve customer satisfaction through fast interaction (e.g. rebooking transactions and bonus points or awarding sorry points in the event of problems with the order). Do you want to make your checkout systems and/or your online shop even better? No problem, because you can make all loyalty information about your customers available to all your systems via our API.

Bonus rules

Easily create and manage your loyalty rules via our Loyalty Frontend and offer your customers the customer experience you want. Our flexible data model allows you to create rules for any type of interaction. No matter whether transactions, e.g. on the entire purchase or the incentivisation of specific products. Use the data that you already have in your CRM. There are no limits to the possibilities for interacting with your customers with the Loyalty Engine.

Rewards & vouchers

Your customers deserve a reward. And you deserve a reward engine that enables you to take your customer relationships to the next level. Using the rules, you can easily define what kind of rewards your customers should receive when they interact with your brand. Whether it's offers, discounts, services, 2-for-1, cashback or whatever ideas you want to implement. Forget complex rewards management - with the Loyalty Engine you have the tool to easily control all loyalty activities.

Business processes

Thanks to our decades of experience in CRM & Loyalty, we have already integrated many business processes out-of-the-box. From the multi-currency capability of our solution if you operate internationally, standardised returns and cancellation logics, campaign management, through to wallet integration, card management and much more. This saves you time and stress from implementation to go-live. So you can concentrate on what is really important: Your customers.

Loyalty Analytics

What would loyalty be without insights? With our cloud-based loyalty analytics add-on, we offer you the opportunity to access all your customers' loyalty data in real time, regardless of your IT infrastructure. You can run this data, aggregations or scorings directly into your BI tool or synchronise specific information such as point scores, status levels, etc. to third-party systems in order to use them for personalising your newsletters or for display in the online shop. Of course, we are also happy to support you with analyses by our data scientists in order to get the best out of your data.

Consulting Services CRM & Loyalty

Strategy & Concept Development

Together, we define your vision for a customer-centric loyalty strategy. Using Design Thinking and our structured Loyalty Canvas, we co-create a clear, differentiated framework that sets the foundation for an outstanding, individualized customer experience.

Program Review & Experience Optimization

Whether refining an existing loyalty program or enhancing customer experience, we analyze your setup against market standards and customer expectations. We uncover improvement areas across mechanics, benefits, communication, and brand fit — delivering concrete recommendations for higher impact.

CRM & System Architecture Assessment

We evaluate the maturity of your CRM landscape across strategy, data, systems, and processes. Our assessment identifies optimization potential and helps align your CRM setup with modern customer demands and future-ready requirements.

Implementation & Project Enablement

From strategy to go-live: We translate your goals into concrete requirements, use cases, and user stories. Through structured project engineering, we guide you through implementation—from initial concept to MVP—ensuring operational success and scalable growth.

Consulting Services CRM & Loyalty

Strategy & Concept Development

Together, we define your vision for a customer-centric loyalty strategy. Using Design Thinking and our structured Loyalty Canvas, we co-create a clear, differentiated framework that sets the foundation for an outstanding, individualized customer experience.

Program Review & Experience Optimization

Whether refining an existing loyalty program or enhancing customer experience, we analyze your setup against market standards and customer expectations. We uncover improvement areas across mechanics, benefits, communication, and brand fit — delivering concrete recommendations for higher impact.

CRM & System Architecture Assessment

We evaluate the maturity of your CRM landscape across strategy, data, systems, and processes. Our assessment identifies optimization potential and helps align your CRM setup with modern customer demands and future-ready requirements.

Implementation & Project Enablement

From strategy to go-live: We translate your goals into concrete requirements, use cases, and user stories. Through structured project engineering, we guide you through implementation—from initial concept to MVP—ensuring operational success and scalable growth.

Sign up and don't miss any more news!

If you would like to receive more news about digitalization, CRM and data management, sign up for our newsletter.
Subscribe now

Technology & Benefits

Out-of-the-box & proven

Our solution is based on the experience of over 150 successfully implemented loyalty programmes and offers ready-to-use modules such as bonus rules, rewards, status programmes and much more. Quickly configurable, flexibly customisable - without development effort.

Seamless integration & real-time connectivity

Thanks to its modern API architecture, the DEFACTO Loyalty Engine can be networked with any CRM and POS system - whether online shop, app, checkout or print. This means that transactions and loyalty data flow in real time and across all channels.

Full data sovereignty & 360° customer view

All customer and loyalty data is stored in your own database. You receive a complete view of all interactions - including integration into Salesforce CRM, for example. Optionally with a comprehensive analytics setup for targeted campaign management.

Customised scalability & performance

Whether 100,000 or one million customers: The DEFACTO Loyalty Engine grows with your requirements. Our architecture is designed for omnichannel performance and high user numbers - reliable, high-performance and individually scalable.

Technology & Benefits

Out-of-the-box & proven

Our solution is based on the experience of over 150 successfully implemented loyalty programmes and offers ready-to-use modules such as bonus rules, rewards, status programmes and much more. Quickly configurable, flexibly customisable - without development effort.

Seamless integration & real-time connectivity

Thanks to its modern API architecture, the DEFACTO Loyalty Engine can be networked with any CRM and POS system - whether online shop, app, checkout or print. This means that transactions and loyalty data flow in real time and across all channels.

Full data sovereignty & 360° customer view

All customer and loyalty data is stored in your own database. You receive a complete view of all interactions - including integration into Salesforce CRM, for example. Optionally with a comprehensive analytics setup for targeted campaign management.

Customised scalability & performance

Whether 100,000 or one million customers: The DEFACTO Loyalty Engine grows with your requirements. Our architecture is designed for omnichannel performance and high user numbers - reliable, high-performance and individually scalable.
Berit Eigl
Berit Eigl
Berit Eigl
Director Business Consulting
+49 9131 9712 2134

Frequently asked questions about the DEFACTO Loyalty Engine (FAQ)

Can I only install the Loyalty App on Salesforce?

No, our app is CRM platform agnostic. This means that we can install our loyalty solution on any CRM - whether Salesforce, Microsoft Dynamics, Oracle or others.

Is there any technical documentation?

Yes, we have full technical documentation for our Loyalty API and also technical documentation for our customers and partners on how to install and use the app.

Is there a demo/test version of the app?

Naturally. If you are interested, please contact us directly at any time. On request, we can also show you a live demo with many exciting loyalty use cases.

Is a BI tool integrated into the Loyalty Engine?

Please note: The Loyatly Engine is not a BI tool, but you can access all loyalty data in real time via our Loyalty Analytics add-on. On request, you can of course also receive a BI tool from us so that you can visualise all loyalty activities.

Can I also become an implementation partner?

Yes, we are already working with international implementation partners and are always on the lookout for more partners to make our customers happy. Become part of our network.

As the person responsible for CRM, can I use the app myself?

Yes, we have built the DEFACTO Loyalty Engine exactly for you. Because we want you to be able to manage your loyalty activities yourself. Of course, we are always available to provide technical and professional support to ensure that your customer loyalty programme is successful and that your customers get the customer experience they want.

This might also interest you:

DEFACTO x VerticalAds Group Co-Logo
News
DEFACTO is now part of the VerticalAds Group
Link to DEFACTO x VerticalAds Group
Read more
Jetzt lesen
PA
The path to cost-effective and efficient business processes
Process Automation
Link to Process Automation - Der Weg zu kostengünstigen und effizienten Business-Prozessen
Read more
CustomerService
Go for CX or go home!
Link to Go for CX or go home!
Read more
Hybrid und flexibel - IT-Trendthemen 2023
CRM
Hybrid and flexible - IT trends 2023
Link to Hybrid und flexibel – IT-Trendthemen 2023
Read more
Blogartikel: Automation & AI: AI im Customer Service – Effizienzen schon jetzt heben
AutomationAI
Increase efficiency and improve the customer experience with intelligent automation and artificial intelligence (AI).
Automation & AI: increase efficiency and improve customer experience
Link to Automation & AI: Effizienz steigern und Kundenerlebnisse verbessern
Read more
Blog (hochkant):Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien (hochkant)
CDP
How customer data platforms & marketing automation maximise marketing efficiency
From data silos to dynamic customer journeys
Link to Ganzheitliches Kundenmanagement dank Automation und Digitalisierung - CDP und MA
Read more
Illustration of a person with a smartphone and shopping bags, surrounded by icons for customer loyalty, reviews, discounts and marketing analyses
LMS
Potential and players in the DACH region 2025
Loyalty market on the rise Forecasts
Link to Loyalty-Markt im Aufschwung Prognosen | Potenziale und Player im DACH-Raum 2025
Read more
MA
How prospects become customers
Marketing Automation
Link to Marketing Automation - Wie aus Interessenten Kunden werden
Read more

DEFACTO Newsletter

footer logo

OUR EXPERTISE

AI in customer management

Imprint

GTC

Data Privacy

Contact

Follow us
Follow us
Instagram Icon Black
LinkedIn Icon Black