Your customers in focus:

With marketing automation to the optimal CX

Your customers in focus:

With marketing automation to the optimal CX

CREATING BETTER BUSINESS

We provide holistic support from analysis to operation

Assessment

We take a comprehensive look at your current marketing setup and perform a gap analysis. With some initial quick wins, we establish a strong foundation for rolling out effective automation strategies.

Consultancy

We assess your needs and help you choose the right tools for effective cross-channel marketing automation. We design strategies for personalized customer engagement and advise you on the best-fit system architecture to reach your marketing goals efficiently.

Setup

We implement your marketing automation solution in a fully tailored way — including technical configuration, integration of third-party systems, and the setup of initial customer journeys. Throughout the process, we ensure seamless integration into your existing system landscape.

Operation

We take over the ongoing operation of your marketing automation, including campaign management, continuous optimization and technical and IT project management - for maximum efficiency and performance.

We provide holistic support from analysis to operation

Assessment

Consultancy

Setup

Operation

Business Consulting & Solution Integration – professional and technical excellence customized from a single source

We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.

Contact now

Business Consulting & Solution Integration – professional and technical excellence customized from a single source

Contact now

Portfolio

Initial assessment and quick fixes

Our comprehensive analysis provides clarity about your existing marketing landscape. With a target/actual analysis and initial quick fixes, we lay the foundation for targeted automation strategies.

Process and potential analysis

We carry out a detailed process analysis and identify optimization potential. From this, we derive clear recommendations for action to increase your marketing efficiency.

Technology and tool consultancy

From RFT creation to support in tool selection, we accompany you throughout the entire decision-making process and find the best solutions for your requirements.

Workshops and Best Practices

In practical workshops, we share best practices and support you in uncovering optimization potential for your marketing automation.

Strategic planning and use case development

With sound project management and specific use case development, we define a precise strategy for the implementation of your marketing automation.

Technical implementation and setup

We handle the entire technical setup – from tool account configuration to data integration – creating a solid foundation for your automation.

Quality assurance and Go Live

To ensure a smooth implementation, we carry out extensive tests and accompany the roll-out for a successful introduction.

Operation and continuous optimization

We take over campaign management and continuously optimize your customer journeys. We improve performance sustainably through regular A/B/N testing.

Initial assessment and quick fixes

Our comprehensive analysis provides clarity about your existing marketing landscape. With a target/actual analysis and initial quick fixes, we lay the foundation for targeted automation strategies.

Process and potential analysis

We carry out a detailed process analysis and identify optimization potential. From this, we derive clear recommendations for action to increase your marketing efficiency.

Technology and tool consultancy

From RFT creation to support in tool selection, we accompany you throughout the entire decision-making process and find the best solutions for your requirements.

Workshops and Best Practices

In practical workshops, we share best practices and support you in uncovering optimization potential for your marketing automation.

Strategic planning and use case development

With sound project management and specific use case development, we define a precise strategy for the implementation of your marketing automation.

Technical implementation and setup

We handle the entire technical setup – from tool account configuration to data integration – creating a solid foundation for your automation.

Quality assurance and Go Live

To ensure a smooth implementation, we carry out extensive tests and accompany the roll-out for a successful introduction.

Operation and continuous optimization

We take over campaign management and continuously optimize your customer journeys. We improve performance sustainably through regular A/B/N testing.

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Practical insights into customer focus, automation & technology – for sustainable business success.

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Why our clients trust us

30 years of user and expert knowledge

With over 30 years of experience and in-depth expertise, we successfully advise on and implement marketing automation solutions. As a long-standing outsourcing partner, we know the operational challenges in marketing. Our certified employees combine in-depth technical knowledge with a high level of business understanding.

Strong partnerships with leading tool providers

Benefit from our many years of cooperation with leading manufacturers and our comprehensive expertise in marketing automation. With our expertise in consulting and implementing SAP Emarsys, Klaviyo, Brevo, Braze, Bloomreach and HubSpot, we can take your marketing automation to the next level.

Holistic support

From analysis to implementation and operation: DEFACTO supports you in every phase of your marketing automation project. With an end-to-end approach, we ensure smooth processes, seamless integration, enablement of your marketing team and sustainable results - all from a single source.