MarTech is rapidly changing the way we do marketing.
DEFACTO MarTechDay 2023
MarTech is rapidly changing the way we do marketing - DEFACTO MarTechDay 2023 was living proof of this. It was a pleasure to see so many industry experts gathered in one place. To get a great insight from MarTechDay 2023, we have created a recap video capturing exciting and beautiful moments from the day.
That was our agenda
Is AI taking over marketing?
Speaker
Helmut van Rinsum, specialist journalist and editor of the newsletter “Artificial Intelligence in Marketing”
Personalized customer journey at Kaufland
Speaker
Kay Sakkiettibutra, Head of Analytics (CRM) & Saskia Krämer, Product Owner CRM Marketing, Kaufland
Development of a marketing automation solution for the s.Oliver Group based on SAP Emarsys
Speaker
Sebastian Sauder, Lead Marketing Automation & Katharina Drechsler, Lead Marketing Automation, DEFACTO
Beyond the Drive: Porsche and the art of long-lasting customer loyalty
Speaker
Andreas Spenst, Data Driven Marketing, Porsche & Robin Geier, Head of Value Consulting, Tealium
Date: 28.09.2023
Time: 10:00 (CET)
Location:
Design Offices Stuttgart MitteLautenschlagerstraße 23a70173 Stuttgart
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Our speakers
Helmut van Rinsum
Specialist journalist
Saskia Krämer
Product Owner CRM Marketing, Kaufland
Kay Sakkiettibutra
Head of Analytics (CRM), Kaufland
Katharina Drechsler
Lead Marketing Automation, DEFACTO
Sebastian Sauder
Lead Marketing Automation, DEFACTO
Andreas Spenst
Data Driven Marketing, Porsche
Robin Geier
Head of Value Consulting, Tealium
Helmut van Rinsum
Specialist journalist
Saskia Krämer
Product Owner CRM Marketing, Kaufland
Kay Sakkiettibutra
Head of Analytics (CRM), Kaufland
Katharina Drechsler
Lead Marketing Automation, DEFACTO
Sebastian Sauder
Lead Marketing Automation, DEFACTO
Andreas Spenst
Data Driven Marketing, Porsche
Robin Geier
Head of Value Consulting, Tealium
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