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Data-driven marketing of the future

Customer Data Platform

Experience the added value of a CDP: from the consolidation of your customer data from a wide range of channels to the activation of personalised campaigns. We accompany you all the way to optimally monetise your customer relationships.
Portfolio Unterseite CDP
Portfolio Unterseite CDP
Portfolio Unterseite CDP
Data-driven marketing of the future

Customer Data Platform

Experience the added value of a CDP: from the consolidation of your customer data from a wide range of channels to the activation of personalised campaigns. We accompany you all the way to optimally monetise your customer relationships.
CREATING BETTER BUSINESS

CDP expertise for sustainable success: from assessment to operation

Assessment

We analyse your existing technology, data processes and organisation to assess the status quo. Based on this, we derive clear measures to optimally align your customer data platform with your goals.

Consultancy

We support you in defining technological objectives, developing relevant use cases and selecting suitable solution providers. Our structured approach ensures transparency and sound decision-making throughout the entire process.

Buildup

We plan and support the implementation phase of your CDP – from the integration of data sources and the definition of use cases with the highest business impact to the conceptualisation of training for your team. With a clear strategy and technological expertise, we ensure a smooth introduction.

Operation

We support you continuously in the further development of your use cases and in reviewing the added value created. In this way, we ensure that your CDP is used successfully in the long term and performs optimally.

CDP expertise for sustainable success: from assessment to operation

Assessment

We analyse your existing technology, data processes and organisation to assess the status quo. Based on this, we derive clear measures to optimally align your customer data platform with your goals.

Consultancy

We support you in defining technological objectives, developing relevant use cases and selecting suitable solution providers. Our structured approach ensures transparency and sound decision-making throughout the entire process.

Buildup

We plan and support the implementation phase of your CDP – from the integration of data sources and the definition of use cases with the highest business impact to the conceptualisation of training for your team. With a clear strategy and technological expertise, we ensure a smooth introduction.

Operation

We support you continuously in the further development of your use cases and in reviewing the added value created. In this way, we ensure that your CDP is used successfully in the long term and performs optimally.

From the data source to the 360° profile

CDPs are powerful tools, but they are only as good as the underlying data management. To turn scattered information into a unified customer view, you need sophisticated customer data management: clean data, clear processes and a robust architecture.
Learn how to lay the foundation for your CDP to have a real impact – for personalised marketing, better decisions and a future-proof data strategy.
Learn more

Business Consulting & Solution Integration – professional and technical excellence customized from a single source

We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
Contact now
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Business Consulting & Solution Integration – professional and technical excellence customized from a single source

We combine customer-centric consulting, modern technology integration, and an impact-driven business model. This allows us to enable more efficient processes, exceptional customer experiences, and sustainable business growth — even with limited resources.
Contact now
Portfolio

Assessment and action planning

We analyse your data landscape, technologies, processes and organisation. Based on this assessment, we develop measures to optimise your customer data platform.

Technological target and data foundation

We develop a target picture for your architecture and define the steps for a solid data foundation. This is how we connect relevant data sources and target systems for a stable CDP basis.

Requirements and use cases

We develop and evaluate initial use cases that are aligned with your specific business objectives. At the same time, we define the relevant requirements for the optimal solution in order to customise your CDP.

Tender process and selection of solution providers

We prepare tender documents, identify suitable solution providers and carry out the RfP process. We analyse feedback in a structured manner to enable well-founded decisions to be made.

Pitch phase and decision support

We develop the requirements for pitch presentations and coordinate the realisation of pitches with selected solution providers. Our transparent evaluation supports you in making an informed and sustainable decision.

Planning and realisation of the implementation

We plan the implementation phase in detail, including the data strategy, system integration and project management. Our support ensures efficient implementation and a smooth start to your CDP.

Training and enablement concepts

We create training concepts that enable your team to make optimum use of the CDP. Through targeted training and workshops, we ensure that your employees can maximise the benefits of the technology.

Training and dashboards

We develop and equip your team with focused training and clear reporting tools to help you get the most out of your program.

Assessment and action planning

We analyse your data landscape, technologies, processes and organisation. Based on this assessment, we develop measures to optimise your customer data platform.

Technological target and data foundation

We develop a target picture for your architecture and define the steps for a solid data foundation. This is how we connect relevant data sources and target systems for a stable CDP basis.

Requirements and use cases

We develop and evaluate initial use cases that are aligned with your specific business objectives. At the same time, we define the relevant requirements for the optimal solution in order to customise your CDP.

Tender process and selection of solution providers

We prepare tender documents, identify suitable solution providers and carry out the RfP process. We analyse feedback in a structured manner to enable well-founded decisions to be made.

Pitch phase and decision support

We develop the requirements for pitch presentations and coordinate the realisation of pitches with selected solution providers. Our transparent evaluation supports you in making an informed and sustainable decision.

Planning and realisation of the implementation

We plan the implementation phase in detail, including the data strategy, system integration and project management. Our support ensures efficient implementation and a smooth start to your CDP.

Training and enablement concepts

We create training concepts that enable your team to make optimum use of the CDP. Through targeted training and workshops, we ensure that your employees can maximise the benefits of the technology.

Training and dashboards

We develop and equip your team with focused training and clear reporting tools to help you get the most out of your program.

Trends, insights & exclusive updates – subscribe now!

Practical insights into customer focus, automation & technology – for sustainable business success.
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Why our clients trust us

Overarching expertise and experience

With over 30 years of experience in data-driven marketing and the implementation of customer data platforms, we support companies in the transformation of their customer data. Our holistic consulting services combine in-depth technical expertise with a keen understanding of your business requirements.

Customised strategies and tailor-made technologies

We design future-proof strategies and develop solutions that are precisely tailored to your needs: we have long-term partnerships with the relevant manufacturers of CDP solutions. From developing the tech architecture to defining an optimal operating model – we create the basis for true customer centricity and optimal value creation.

Holistic support for sustainable success

From analysis and selection to implementation: DEFACTO supports you in every phase of your CDP project. Our end-to-end approach ensures transparent processes, smooth integration and measurable results that strengthen your data-driven marketing in the long term.

Overarching expertise and experience

With over 30 years of experience in data-driven marketing and the implementation of customer data platforms, we support companies in the transformation of their customer data. Our holistic consulting services combine in-depth technical expertise with a keen understanding of your business requirements.

Customised strategies and tailor-made technologies

We design future-proof strategies and develop solutions that are precisely tailored to your needs: we have long-term partnerships with the relevant manufacturers of CDP solutions. From developing the tech architecture to defining an optimal operating model – we create the basis for true customer centricity and optimal value creation.

Holistic support for sustainable success

From analysis and selection to implementation: DEFACTO supports you in every phase of your CDP project. Our end-to-end approach ensures transparent processes, smooth integration and measurable results that strengthen your data-driven marketing in the long term.

Our partners for efficient CDP solutions

Your contact

Martin Brudek
Director Marketing Technologies & Marketing Technology Management | Marketing Automation
+49 9131 9712 2173
Connect now

Our whitepapers

Illustration of a person with a smartphone and shopping bags, surrounded by icons for customer loyalty, reviews, discounts and marketing analyses
LMS
Potential and players in the DACH region 2025
Loyalty market on the rise Forecasts
Link to Loyalty-Markt im Aufschwung Prognosen | Potenziale und Player im DACH-Raum 2025
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Blog (hochkant):Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien (hochkant)
CDP
How customer data platforms & marketing automation maximise marketing efficiency
From data silos to dynamic customer journeys
Link to Ganzheitliches Kundenmanagement dank Automation und Digitalisierung - CDP und MA
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CustomerService
Go for CX or go home!
Link to Go for CX or go home!
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Blogartikel: Automation & AI: AI im Customer Service – Effizienzen schon jetzt heben
AutomationAI
Increase efficiency and improve the customer experience with intelligent automation and artificial intelligence (AI).
Automation & AI: increase efficiency and improve customer experience
Link to Automation & AI: Effizienz steigern und Kundenerlebnisse verbessern
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PA
The path to cost-effective and efficient business processes
Process Automation
Link to Process Automation - Der Weg zu kostengünstigen und effizienten Business-Prozessen
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MA
How prospects become customers
Marketing Automation
Link to Marketing Automation - Wie aus Interessenten Kunden werden
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Hybrid und flexibel - IT-Trendthemen 2023
CRM
Hybrid and flexible - IT trends 2023
Link to Hybrid und flexibel – IT-Trendthemen 2023
Read more

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