Discover our new whitepaper, created in collaboration with Statista, and dive into the world of CDP and MA.Learn how these technologies work together to create a seamless customer experience and increase operational efficiency, enabling organisations to better meet the needs of their customers.As a business consultancy and IT solution integrator, DEFACTO helps companies to implement these technologies and make the entire organisation both more customer-centric and smarter. DEFACTO helps companies to better understand and serve their customers while optimising, automating and streamlining their internal processes. As a result, companies achieve a balance between outstanding customer experience and internal process optimisation, which leads to sustainable success in the long term.