The all-in-one solution: generate, analyze and act on insights quickly and easily.

Customized analytics and views of customer data: DEFACTO insights maps the relevant analytics functions in retail with the aim of making developments in customer segments, products, and channels transparent – in six different views.

CUSTOMER-
PROFILE

Status quo
Development
Outlook

SALES
KPI TREE

Status Quo
Development
Outlook

PATH-TO
PURCHASE

Status Quo
Development

BARRIERS &
POTENTIALS

SPLITS &
DEEP DIVES

TOPS &
FLOPS

BENEFITS

CENTRALIZED DATA POOL

The most important KPIs and insights combined in an application supporting harmonization of the various corporate divisions

EVALUATION OF POTENTIALS

The most relevant views of your customers and relevant insights-to-action demonstrate the most effective leverage for improving corporate performance

COMPREHENSIBLE REPORTS

Role-specific visualization focused on what is essential makes it possible to make smart decisions

EASY DATAMAPPING

Generate quick and easy insights through convenient data import and automation of all processes

INTEGRATED ANALYSIS MODEL

Use the highest methodical quality without analytical or statistical know-how using intelligent and fully automated algorithms

RELEVANT INSIGHTS

Drill down from symptom to cause makes it possible to acquire deeper and targeted knowledge

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