The all-in-one solution: generate, analyze and act on insights quickly and easily.
THE ANALYTICAL ALL-IN-ONE TOOL
FOR CUSTOMER-CENTRIC INSIGHTS
DEFACTO Insights Factory helps to recognize business developments, understand the underlying reasons, forecast the future and discover potentials in order to make relevant business decisions based on data.
Customized analytics and views of customer data: DEFACTO insights maps the relevant analytics functions in retail with the aim of making developments in customer segments, products, and channels transparent – in six different views.
CUSTOMER-
PROFILE
Status quo
Development
Outlook
SALES
KPI TREE
Status Quo
Development
Outlook
PATH-TO
PURCHASE
Status Quo
Development
BARRIERS &
POTENTIALS
SPLITS &
DEEP DIVES
TOPS &
FLOPS
BENEFITS
CENTRALIZED DATA POOL
The most important KPIs and insights combined in an application supporting harmonization of the various corporate divisions
EVALUATION OF POTENTIALS
The most relevant views of your customers and relevant insights-to-action demonstrate the most effective leverage for improving corporate performance
COMPREHENSIBLE REPORTS
Role-specific visualization focused on what is essential makes it possible to make smart decisions
EASY DATAMAPPING
Generate quick and easy insights through convenient data import and automation of all processes
INTEGRATED ANALYSIS MODEL
Use the highest methodical quality without analytical or statistical know-how using intelligent and fully automated algorithms
RELEVANT INSIGHTS
Drill down from symptom to cause makes it possible to acquire deeper and targeted knowledge
One tool for all operations
SAMPLE USE CASES
