DEFACTO GEO ANALYTICS
BUSINESS OPTIMIZATION
THROUGH
MOBILE GEODATA
With DEFACTO Geo Analytics, learn about how consumers move when shopping in the real world and get greater transparency about the offline customer journey.
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FEATURES

DEFACTO Geo Analytics uses mobile geodata from smartphones to identify consumers in the real world. We measure which stores – both your own and those of your competitors – and which other points of interest are visited. In addition, the home bases and work bases of the visitors are determined.

On the basis of this cumulative location information, related offline customer journeys can be identified and relevant insights can be derived to optimize your retail strategy.

MOBILE
GEODATA RECORDING

IDENTIFICATION
OF VISITS

ANALYSIS OF
OFFLINE CUSTOMER
JOURNEYS

DERIVATION OF
RETAIL INSIGHTS

RETAIL INSIGHTS
store-performance

Store Performance

How do KPIs such as visitor
volume, visitor frequency
or length of stay in my
store compare to the
competition?

home-bases

Home Bases

Where do the visitors
to my store live?
How do the catchment
areas of different
stores overlap?

work-bases

Work Bases

Where do the visitors
of a store work?
What role does the
trip home from work
play in choosing a
shopping location?

Share of Stores

Where do I still see
my visitors when
it comes to competitors
or other branches
of my own brand?

Shopper Journey

How do my visitors move
from store to store
on the same day during
their shopping tour
and how many alternative
visits do they consider?

Visitor Profile

Which target group is
in my stores and in
the stores of competitors?

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