DEFACTO Geo Analytics uses mobile geodata from smartphones to identify consumers in the real world. We measure which stores – both your own and those of your competitors – and which other points of interest are visited. In addition, the home bases and work bases of the visitors are determined.
On the basis of this cumulative location information, related offline customer journeys can be identified and relevant insights can be derived to optimize your retail strategy.
How do KPIs such as visitor
volume, visitor frequency
or length of stay in my
store compare to the
competition?
Where do the visitors
to my store live?
How do the catchment
areas of different
stores overlap?
Where do the visitors
of a store work?
What role does the
trip home from work
play in choosing a
shopping location?
Where do I still see
my visitors when
it comes to competitors
or other branches
of my own brand?
How do my visitors move
from store to store
on the same day during
their shopping tour
and how many alternative
visits do they consider?
Which target group is
in my stores and in
the stores of competitors?
