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OUR WHITEPAPERS

Here you will find our most innovative content – full of ideas, concepts and inspiring case studies that show what is possible with customer centricity in the future. Our whitepapers pick up on current developments and offer new perspectives to actively drive digital transformation in customer management.

OUR WHITEPAPERS

Here you will find our most innovative content – full of ideas, concepts and inspiring case studies that show what is possible with customer centricity in the future. Our whitepapers pick up on current developments and offer new perspectives to actively drive digital transformation in customer management.

Our whitepapers

Illustration of a person with a smartphone and shopping bags, surrounded by icons for customer loyalty, reviews, discounts and marketing analyses
LMS
Potential and players in the DACH region 2025
Loyalty market on the rise Forecasts
Link to Loyalty-Markt im Aufschwung Prognosen | Potenziale und Player im DACH-Raum 2025
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Blog (hochkant):Customer Data Platforms (CDPs): Der Schlüssel zu datengetriebenem Geschäftswachstum und personalisierten Marketingstrategien (hochkant)
CDP
How customer data platforms & marketing automation maximise marketing efficiency
From data silos to dynamic customer journeys
Link to Ganzheitliches Kundenmanagement dank Automation und Digitalisierung - CDP und MA
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CustomerService
Go for CX or go home!
Link to Go for CX or go home!
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Blogartikel: Automation & AI: AI im Customer Service – Effizienzen schon jetzt heben
AutomationAI
Increase efficiency and improve the customer experience with intelligent automation and artificial intelligence (AI).
Automation & AI: increase efficiency and improve customer experience
Link to Automation & AI: Effizienz steigern und Kundenerlebnisse verbessern
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PA
The path to cost-effective and efficient business processes
Process Automation
Link to Process Automation - Der Weg zu kostengünstigen und effizienten Business-Prozessen
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MA
How prospects become customers
Marketing Automation
Link to Marketing Automation - Wie aus Interessenten Kunden werden
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Hybrid und flexibel - IT-Trendthemen 2023
CRM
Hybrid and flexible - IT trends 2023
Link to Hybrid und flexibel – IT-Trendthemen 2023
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Smartphone-based CX ratings reflect rising expectations. Discover how GenAI helps analyze feedback, support agents, and create seamless experiences.
CustomerService
Smarter, Faster, More Human: The Future of Customer Experience
Redefining Customer Experience in the GenAI Era
Link to SN: Customer Experience (CX) trends (SN)
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Discover how AI and automation improve data center performance and IT team efficiency. Empower your operations with next-gen technology and real-time insights.
AI
Put GenAI to Work: Increase Efficiency, Agility, and Quality Across Your Business
Unlock Enterprise Productivity with GenAI Across All Workflows
Link to SN: Unlock Enterprise Productivity with GenAI Across All Workflows
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Man with headset in customer service
AI
Now Assist from ServiceNow: The GenAI platform for better customer service and more efficient app development
GenAI for smarter customer service: Get started now with Now Assist
Link to SN: Streamline Customer Service Experiences with Now Assist
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