Professional Services

Task

  • Develop a CRM solution with centralized customer management affording 360° customer tracking

Realization

  • Business analysis of all processes in place without existing documentation, coordination with the former service provider
  • Development of a multi-client-capable Oracle solution to operate two different loyalty programs, including the connection of all peripheral systems (ERP, e-shop, cash registers, newsletter dispatch system, website, etc.)
  • Migration of customer data and processes for the international VIP service (in place in 16 countries)
  • Parallel design and setup of the pilot loyalty program “myTakko”
  • Integration of a customer service module for end-customer management
  • Implementation of an interactive reporting tool
  • Setup of an intuitive campaign module for selection and management of all campaigns
  • Operation and further development of the CRM solution

Success

  • Smooth migration of over 10 million customer data and associated transaction and campaign history from 16 program countries
  • Successful system setup within three months
  • Custom solution implemented that optimizes existing processes
  • Increased knowledge of customers by consolidating all existing customer data from all touchpoints