Analytical Services

Task

  • Manage and optimize several different business units in customer-centric fashion using CRM data
  • Optimize analytical margin (uplift) for CRM campaigns

Realization

  • Setup and operation of a data warehouse for the Orsay CLUB
  • Identify and provide aggregated data and KPIs for Orsay BI management
  • Customer profiling and segmentation
  • Predictive modeling for analytical campaign planning and optimization
  • CRM success measurement and reporting

Success

  • Insight: Customer profiles and segments
  • Action: Segment-based personalization
  • KPI: Optimized the campaign budget
  • KPI: Increased customer lifetime value

Professional Services

Task

  • Document the status quo from a business standpoint as basis for migrating the CRM system over to salesforce technology

Realization

  • Analysis and documentation of existing business processes
  • Definition of department-specific and functional requirements
  • Generation of user stories, mock-ups, etc., as a basis for technical implementation
  • Preparation of all user stories for acceptance by the customer
  • Prepare, conduct, and follow up on workshops across all departmental areas
  • Function as sounding board for the development team
  • Oversee IT conformity with requirements up to go-live

Success

  • User stories created to define requirements
  • Requirements clearly and uniformly defined with a range of documentation and different stakeholder groups
  • No additional customer resources were necessary for requirements management