Customer Experience

Task

  • Set the stage for operation and management of international communication measures for the new loyalty program

Realization

  • Setup of an address database for the provision and processing of customer data for communications purposes
  • Merging of customer data from different countries (China, UK, France)
  • Testing and optimization of data quality based on country-specific criteria
  • Optimization of the existing creation with respect to technical production and dialogue considerations, including language adaptation
  • Development of a brand-appropriate production concept (mechanics, paper selection, refinements, procedures, etc.)
  • Integrating printing service providers and mailing companies in different countries, coordination of international postal regulations
  • Benchmarking and market analysis for custom program design for the Chinese market

Success

  • Data storage and provision in different country formats and character sets
  • Highly complex production management from a single source: Differing country conditions (personalization, postal requirements), high quality standards for print materials/mailings