Customer Experience

Task

  • Support with communication for the Dodenhof customer card program

Realization

  • Implementation of marketing measures as part of the Dodenhof loyalty program
  • Creation and production of whitemail measures (seasonal, assortment, POS, and basic communications)
  • Managing of production and service providers
  • Taking over individual analysis projects

Success

  • An innovative, long-standing partnership of some 15 years
  • Acceptance of the customer card in the marketplace
  • High response and return rates for loyalty card holders
  • Firmly established dialogue marketing within the company as an instrument for increasing sales revenue and frequency