Insights Management

Task

  • Evaluate new product concepts (e.g., bottle designs) and overarching brand concepts (e.g., verbal concepts)
  • Identify relevant communications and design specifics for new product concepts
  • Increasing the affinity of the younger target group to the Berentzen brand

Realization

  • Designing of study methodologies and content
  • Study programming and execution
  • Evaluation and analysis of results
  • Insights to action: Implementation consulting

Success

  • Insight: Identify unique favorites for bottle design
  • Insight: Sharpen product and brand concepts
  • Action: Decision-making basis for the introduction of new products, designs, and brand concepts