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DEFACTO becomes part of VerticalAds Group

Efficient acquisition. Strong customer loyalty. Everything from a single source.
To the press release
DEFACTO x VerticalAds Group Co-Logo
DEFACTO x VerticalAds Group Co-Logo
DEFACTO x VerticalAds Group Co-Logo

DEFACTO becomes part of VerticalAds Group

Efficient acquisition. Strong customer loyalty. Everything from a single source.
To the press release

DEFACTO becomes DEFACTO Engage

The acquisition of DEFACTO GmbH's technology divisions marks a strategic step for the VerticalAds Group: performance marketing and data-driven customer management are being combined into an integrated growth model.

Merger of VerticalAds Group and DEFACTO GmbH

The asset deal expands VerticalAds Group's portfolio with key CRM and technology expertise. This strengthens its position as a provider of integrated solutions along the entire customer journey.

Combining data-driven acquisition and customer retention

The integration of DEFACTO enables the VerticalAds Group to combine performance marketing and data-based customer management, from initial contact to lasting customer loyalty.

Technological stability and growth for existing customers

Existing DEFACTO systems and solutions, including the Loyalty Engine and CRM integrations, will be continued and further developed under the umbrella of the VerticalAds Group to ensure continuity and scalability.

Merger of VerticalAds Group and DEFACTO GmbH

The asset deal expands VerticalAds Group's portfolio with key CRM and technology expertise. This strengthens its position as a provider of integrated solutions along the entire customer journey.

Combining data-driven acquisition and customer retention

The integration of DEFACTO enables the VerticalAds Group to combine performance marketing and data-based customer management, from initial contact to lasting customer loyalty.

Technological stability and growth for existing customers

Existing DEFACTO systems and solutions, including the Loyalty Engine and CRM integrations, will be continued and further developed under the umbrella of the VerticalAds Group to ensure continuity and scalability.

Management

Martin Grass
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