WHO WE ARE
We are the leading partner for Loyalty and CRM solutions in retail, for brands in retail and for direct-to-consumer business models. We have been supporting national and international market leaders in their customer management for more than 30 years. Our vision is: “Reinvent Customer Centricity – for the good of all.” Awards such as the Salesforce Innovation Award for Independent Software Vendors or the EDDI Award of the DDV industry association represent a neutral indicator in this respect.
When it comes to the challenges of digital transformation, we support our customers with expert skills and resources that are flexibly provided in the form of software, services, and operations as well as by outsourcing business processes.
Our solutions lead to an increase in profitability through a measurable increase in customer lifetime value.
MISSION
As a leader in Loyalty and CRM, we deliver scalable, high-performance software and excellent services for retail, retail brands and direct-to-consumer business models. We thus respond to your most urgent challenges.
VISION
To reinvent Customer
Centricity – for the good of all.
DATA. FACTS. FIGURES.
218
employees
155
successfully implemented
loyalty
programs
programs
95
mio.
managed
end customers
end customers
147
mio.
transactions
per year
per year
2.5
billion
end customer
contacts
contacts
500
mio. EURO
in additional sales
generated per year
generated per year
MANAGEMENT / TEAM
Marcus Wailersbacher
CEO
Marcus Wailersbacher is managing director of DEFACTO GmbH and DEFACTO Software GmbH. As CEO, he is responsible for Strategy Development, Sales and Consulting as well as IT.
Martin Grass
COO
Martin Grass is managing director of DEFACTO GmbH and DEFACTO Nextperience GmbH. As COO he is responsible for Data Intelligence, Operations and Corporate Communication.
Thomas Plennert
Executive Director Data Intelligence
Thomas Plennert is a member of the management board at DEFACTO GmbH and managing director of DEFACTO Digital Research GmbH. He is responsible for the data intelligence areas Insights Management, Data Science, Research and Analytical Applications.
Martin Farwick
Managing Partner
DEFACTO Köln GmbH
Martin Farwick is managing partner of DEFACTO Köln GmbH and is responsible for the business of the Cologne-based company, which offers consulting, analytical and project management services.
PARTNERSHIPS
Our software products and solutions are built on the platforms of the leading technology providers. They integrate seamlessly into their ecosystems, offering flexibility, future and investment security.
Further technology partnerships ensure a high degree of precision in every requirement area of customer and campaign management for analytics and BI.
