ABOUT US

WHO WE ARE

We are the leading partner for Loyalty and CRM solutions for direct-to-consumer business models. We have been supporting national and international market leaders in their customer management for more than 30 years. Our vision is: “Reinvent Customer Centricity – for the good of all.” Awards such as the Salesforce Innovation Award for Independent Software Vendors or the EDDI Award of the DDV industry association represent a neutral indicator in this respect.

When it comes to the challenges of digital transformation, we support our customers with expert skills and resources that are flexibly provided in the form of software, services, and operations as well as by outsourcing business processes.

Our solutions lead to an increase in profitability through a measurable increase in customer lifetime value.

MISSION

As a leader in Loyalty and CRM, we deliver scalable, high-performance software and excellent services for direct-to-consumer business models. We thus respond to your most urgent challenges.

VISION

To reinvent Customer
Centricity – for the good of all.

DATA. FACTS. FIGURES.

218

employees

155

successfully implemented loyalty
programs

mio.

managed
end customers

147

mio.

transactions
per year

2.5

billion end customer
contacts

500

mio. EURO in additional sales
generated per year

MANAGEMENT / TEAM

Marcus Wailersbacher
CEO

Marcus Wailersbacher is managing director of DEFACTO GmbH and DEFACTO Software GmbH. As CEO, he is responsible for Strategy Development, Sales and Consulting as well as IT.

Martin Grass
COO

Martin Grass is managing director of DEFACTO GmbH and DEFACTO Nextperience GmbH. As COO he is responsible for Data Intelligence, Operations and Corporate Communication.

PARTNERSHIPS

Our software products and solutions are built on the platforms of the leading technology providers. They integrate seamlessly into their ecosystems, offering flexibility, future and investment security.