LEADING IN
LOYALTY AND CRM
FOR DIRECT-TO-CONSUMER
BUSINESS MODELS
LOYALTY PROGRAMS
IMPLEMENTED
155
MILLION
END CUSTOMERS
SERVED
95
AVERAGE
UPLIFT
20%
TO OUR CURRENT TOPICS ZU UNSEREN AKTUELLEN THEMEN

Comprehensive software solutions with out-of-the-box features and functions for managing data, customers, campaigns, and loyalty programs – developed on industry-leading technologies and platforms.

DEFACTO
LOYALTY ENGINE

Provides more integrated loyalty management than ever before.

DEFACTO
INSIGHTS FACTORY

Delivers analytical solutions for the retail industry.

DEFACTO
GEO ANALYTICS

Shows how your customers move around the real world while shopping.

Customer success based on cutting-edge competence, flexible resources and 30 years of expertise.

CONSULTING
SERVICES

ANALYTICAL
SERVICES

RESEARCH
SERVICES

PROJECT-
MANAGEMENT
SERVICES

PROFESSIONAL
SERVICES

CREATIVE
SERVICES

Ensuring ongoing profitability, reliability and operational excellence.

IT- AND DATA
MANAGEMENT

INSIGHTS
MANAGEMENT

CUSTOMER
SUCCESS
MANAGEMENT

CUSTOMER
EXPERIENCE
MANAGEMENT

CUSTOMER
SERVICE

DIGITAL ASSET
MANAGEMENT

Software

Comprehensive software solutions with out-of-the-box features and functions for managing data, customers, campaigns, and loyalty programs – developed on industry-leading technologies and platforms.

DEFACTO
LOYALTY ENGINE

Provides more integrated loyalty management than ever before.

DEFACTO
INSIGHTS FACTORY

Delivers analytical solutions for the retail industry.

DEFACTO
GEO ANALYTICS

Shows how your customers move around the real world while shopping.

Services

Customer success based on cutting-edge competence, flexible resources and 30 years of expertise.

CONSULTING
SERVICES

ANALYTICAL
SERVICES

RESEARCH
SERVICES

PROJECT-
MANAGEMENT
SERVICES

PROFESSIONAL
SERVICES

CREATIVE
SERVICES

Operations

Ensuring ongoing profitability, reliability and operational excellence.

IT- AND DATA
MANAGEMENT

INSIGHTS
MANAGEMENT

CUSTOMER
SUCCESS
MANAGEMENT

CUSTOMER
EXPERIENCE
MANAGEMENT

CUSTOMER
SERVICE

DIGITAL ASSET
MANAGEMENT

CURRENT TOPICS
Blog - 28. February 2020
Blog - 27. November 2019
Event

DEFACTO auf dem Retail Campfire von Salesforce

am 12. November 2019 in München
Event

DEFACTO auf der Research & Results

Customer Centricity im Retail: Kundenzentrische Insights auf Knopfdruck
News - 11. September 2019

Customer Centricity – das große Versprechen

Martin Grass im HORIZONT Magazin zur DMEXCO 2019
News - 9. September 2019

Raus aus der Komfortzone

DMEXCO Tipps von "alten Hasen"